Does Media Hype Cause Harm or Success ?

             Hype in the media can be anything from killing off a character in a series to hyping a particular product around Christmas time and the thing that we don't realize is that the more we talk about the particular show, the more hype builds up and in regards to T.V shows and products, hype means money.

             In Regards to television, hype will make you a lot of money when you decide to make a controversial move in the particular series. If you kill off a character in a T.V series, everybody begins to talk about it the next day and what consumers don't realize is that by us talking about it they are gaining hype and when shows gain hype they gain better reviews as people are demanding the show because they want to find out what will happen next and to top it all of, all of this hype is just making the Series gain more and more money. An example of this would be Dexter. In this series , you may have not noticed it but they would always end off the season with the main character Dexter killing off the main Villain in that particular season. They would usually introduce a new character in the last episode of one season and that same character would play the villain in the upcoming season. By doing this, it creates a lot of hype and makes people excited as they feel like they cant wait for the next season, considering they always end of the previous season in suspense. There is also a lot of hype around Christmas time in regards to toys and merchandise. Big companies will release new things around November and December so consumers will buy them for Christmas. The funny thing that us the consumers don't realize is that why do we need this particular product in December more than we need it the 11 months prior. it is all about advertising and because they advertise their products so much it creates a lot of hype for us to buy them. When a particular product sells out, there is a lot of hype because people want them really badly and they feel that the only way that they can is from people who already have that product for more money. The problem with this is that all this hype triggers companies to increase their prices as soon as they restock that particular product so that they can get an ever larger profit because of the high demand.

           Some disadvantages in regards to hype in T.V show is that it can actually cause harm to their ratings. If the hype surrounding the show is that one of the main characters was killed off then many people who adore that particular character will proceed to giving the show a bad rating because their favourite character is now gone. Some people only watch shows because they have a favourite character and if they kill them off then what is the point of that person watching anymore. For Example, this past Sunday, AMC hit show The Walking Dead killed off one of their biggest characters who has been on the show since the first season Glenn. This was a controversial move as it could backfire viewers who love Glenn to not watch the show anymore and give a bad rating. Product and Consumers hype can cause harm simply because of build up. If there is a specific product being hyped up for a while and people finally receive it, some cases the product might not exceed expectations. Another prime example would be Black Friday. The biggest deals of the year in North America are on this day and people line up for days just to get early Christmas shopping done and all this hype leading up to black Friday comes with harm during black Friday. Every year people fight with one another push and shove just to get the greatest deals. For the past 8 years there has been an average of 4 deaths every black Friday which is terrible considering people think that they are just getting early shopping done, meanwhile they are at risk of death and injury.

           In conclusion, I think hype in media and T.V shows is fine as it provides many benefits for the viewers as well as the producers but in my opinion I think hype regarding Products and Advertisements is not good as it can make us feel bad about the product that we finally get after a year of waiting for it or we can even get injured trying to get a good deal on a T.V on Black Friday. Hype in television isn't bad because it doesn't harm anyone physically meanwhile when your shopping on Black Friday, your at risk.